For attracting buyers to buy your product usually, we were animated the market with price and promotion. It is common for commodity products, such as rice, cooking oil, soap, detergent, and so on.
For high tech products, you should use a different approach, you need to make your product fit with user needs, millennial people today look for a personalized product.

A good example of these is played in the video below. Watch it until finish and give your comment, how cool this Gatebox as your companion? 😀😁